"Ski areas don't control the weather, so being patient and realistic goes a long way in supporting your local ski area during a tough year. Resorts are often doing the best they can with limited resources and terrain."
"If your ski area is still open, show up. Skiing and snowboarding are still fun even in low snow years. Buying a lift ticket, grabbing lunch, or booking a lesson helps keep money coming in at a time when resorts need it most."
"Spending money on the mountain is one of the simplest ways to support your local ski area when conditions have been tough. Skipping the packed cooler once in a while and buying a meal, a drink, or something from the shop helps generate revenue."
The 2025-26 winter season in the Western U.S. has seen insufficient snowfall, impacting ski areas and local communities. Smaller resorts face significant challenges during such years. Skiers and snowboarders can support their local mountains by being patient, engaging with resorts online, and visiting even during low snow years. Spending money at the resort, whether on lift tickets or meals, is crucial for maintaining financial stability. Building community through participation can help offset declines in skier numbers and ensure the long-term viability of these areas.
Read at SnowBrains
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