"Smugglers' Notch feels like a hug and a secret. The name itself is a hand-me-down from the rebels who used these talus caves to move everything from cattle to hooch across the line."
"Bear Den's message is clear: it's in the business of preserving the soul of skiing. Their focus is on retaining staff and uplifting the business through thoughtful and calculated improvements."
"While the faces have changed, the soul of the mountain hasn't. If it's not broken, there is no reason to fix it. This timelessness is what drew my own family here."
Smugglers' Notch, known for its independent spirit, recently changed ownership after nearly 30 years. The new owners, Bear Den Partners, aim to enhance the resort while retaining its staff and character. The region's charm is highlighted through personal memories and cultural references, such as the film Sweethearts' Dance. The essence of Smugglers' Notch remains unchanged, attracting families who cherish its nostalgic and welcoming atmosphere. The focus is on thoughtful improvements rather than drastic changes, ensuring the soul of skiing is preserved.
Read at SnowBrains
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