"latest analysis of thousands of reservations across America's top ski destinations reveals a shifting landscape in high-end winter travel. Yes, the classic luxury mountains are still pulling in deep-pocketed visitors-but this year's most popular destination isn't the priciest one. Here's where affluent travelers are booking for Winter 2026, ranked from most expensive to most affordable -and what the data means for the ski industry."
"Park City, Utah - The Priciest Playground Park City claims the title of America's most expensive ski destination this winter. Between Park City Mountain, Deer Valley, and the annual buzz of the Sundance Film Festival, it continues to draw travelers willing to spend big. High prices don't seem to deter visitors-Park City still lands third for total bookings, proving that prestige and versatility matter."
"Salt Lake City, Utah - Most Popular, Least Expensive, Biggest Surprise The data's biggest plot twist: Salt Lake City tops all destinations in bookings while being the most affordable by a huge margin. With quick access to Alta, Snowbird, Solitude, Brighton, and the deep powder the Wasatch is known for, Salt Lake offers unmatched value. For Winter 2026, it's the clear winner in both volume and bang-for-buck."
An analysis of thousands of reservations across top U.S. ski destinations shows shifting high-end winter travel patterns. Park City ranks as the most expensive ski destination while still achieving the third-highest booking volume due to prestige and versatility. Aspen remains a legacy luxury market, second-most expensive but fourth in bookings, maintaining an elite boutique appeal. Vail offers extensive skiable terrain and infrastructure, ranking second in overall bookings despite lower pricing than Park City and Aspen. Salt Lake City leads all destinations in Winter 2026 bookings while being the most affordable, driven by quick access to multiple Wasatch resorts and strong value perception. The pattern favors value and scale alongside traditional luxury.
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