"The Snow Pass will follow a familiar format as some of the other national passes. Skiers can expect two days of access at each participating resort, similar to the Indy Pass or Mountain Collective."
"The real differentiator may not be the skier experience, but the business model Snow Pass puts to resorts. By returning up to 80% of revenue to partner resorts and removing exclusivity clauses, Snow Partners is positioning the Snow Pass as an alternative not just for skiers - but for mountains looking to avoid the constraints of larger pass ecosystems."
"Snow Partners hasn't released the full resort lineup yet, but early signals point to a curated mix of regional and destination mountains across the Northeast, Midwest, West, and Canada."
Snow Partners will introduce the Snow Pass for the 2026-27 season, targeting a crowded ski pass market dominated by Epic, Ikon, Indy Pass, and Mountain Collective. The Snow Pass will offer two days of access at participating resorts, similar to existing passes, but will return up to 80% of revenue to partner resorts and eliminate exclusivity clauses. This approach aims to attract both skiers and resorts seeking more flexibility. The pass will retail for under $400, with sales starting after Labor Day.
Read at SnowBrains
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