Pomerelle Mountain Resort, ID, Sold to Longtime Mountain Manager Zach Alexander and Wife Crystal - SnowBrains

"Alexander is the grandson of longtime and recently retired snowsports director Barry Whiting, making the ownership shift feel less like a sale and more like a generational handoff, according to reporting by Local Freshies, which spoke with the Alexanders about their journey to ownership."

"Alexander grew up skiing at Pomerelle, starting at age one under the guidance of his grandparents, Barry and Sheryl Whiting, who directed the ski school program for decades. As a teenager, he began instructing at the mountain and later earned professional certifications, eventually becoming a Level 3 snowboard instructor before age 25."

"Alexander has said his goal is to maintain Pomerelle's identity as an affordable, community-driven ski area. Lift tickets currently start at $55, a price point that stands in contrast to rising day-ticket costs at many destination resorts."

Pomerelle Mountain Resort in southern Idaho has transitioned to new ownership under Zach Alexander and his wife Crystal, who purchased the 500-acre ski area from the Anderson family. Alexander, grandson of longtime snowsports director Barry Whiting, grew up skiing at Pomerelle and spent over 20 years working in various roles at the mountain, including snowcat operations, ticketing, and management. He studied Ski Area Operations at Colorado Mountain College and holds Level 3 snowboard instructor certification. The previous owners, John and Jody Burrows, retired in October 2023 and chose to keep ownership local rather than list the property publicly. Alexander aims to preserve Pomerelle's identity as an affordable, community-driven ski area with lift tickets starting at $55, contrasting with rising costs at destination resorts.

Read at SnowBrains