"Industry NewsMoncler just planted a big, glossy flag in the heart of USA's ski country. The luxury outerwear giant has opened the first Moncler Grenoble flagship store in the United States, choosing Aspen, Colorado-arguably North America's most iconic blend of skiing, wealth, and alpine culture-as the location. The new store sits at 432 East Hyman Ave. in a landmark building, and marks a major moment for Moncler's select high-performance, mountain-driven line."
"The Aspen Moncler Grenoble flagship spans roughly 2,700 square feet (250 square meters) and was designed by Swiss architecture firm Küchel Architects, the same firm behind the St. Moritz store. The space pulls heavily from alpine terrain and mountain environments, blending raw natural materials with sculptural, modern forms. Shoppers enter through a cave-like entryway-a nod to Moncler's mountaineering roots-before stepping into a space anchored by a sculptural tree at its center."
Moncler opened a Moncler Grenoble flagship in Aspen, Colorado, occupying a landmark building at 432 East Hyman Ave. The Aspen store measures roughly 2,700 square feet and was designed by Swiss firm Küchel Architects, mirroring the design language of the St. Moritz flagship. The interior draws from alpine terrain with raw natural materials and sculptural modern forms. The entryway is cave-like, leading into a space centered around a sculptural tree surrounded by circular seating and dome-shaped bays that echo alpine shelters. Accessories hang from branch-like metal structures with custom stone and wood furniture reinforcing a backcountry-meets-luxury aesthetic.
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