"Today launched a new ski fashion line with her sponsor HEAD called "Vonn Collective." The Olympic champion announced the news today, November 13, on her social media accounts along with the launch of a dedicated Instagram page for the Vonn Collective @thevonncollective. Rumors had been in the making for a couple of years but very little credible information had leaked until the launch date."
"Vonn described the project as a natural next step in her evolution from athlete to entrepreneur, sharing in her announcement: "I've had my own collection with HEAD for a while now, but the long-term goal has always been to create a brand with its own unique identity. VONN is the natural evolution. High-performance sportswear meets luxury lifestyle, blending the worlds of my two great loves - skiing and fashion. I'm so excited to share this with you all.""
Lindsey Vonn launched Vonn Collective, a new ski apparel brand created with longtime sponsor HEAD, and debuted a dedicated Instagram @thevonncollective. The launch precedes her return to the World Cup circuit and represents a shift from athlete to entrepreneur. The initial drop is intentionally small and curated, focusing on premium fabrics, minimalist design, and HEAD performance technology. Key pieces include a women's ski jacket ($1,690), two ski pant options ($790 and $930), and coordinated vests and mid-layers. The collection is aimed at combining high-performance sportswear with a luxury lifestyle sensibility and is carried by select specialty retailers.
Read at SnowBrains
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