"Ikon Pass and U.S. Ski & Snowboard are passionate about growing our sport, exposing skiers and riders to our incredible mountains, and to the greatest athletes on earth. Watching Ikon Pass Ambassador and the world's winningest alpine skier, Mikaela Shiffrin, compete in Italy at the highest level, was incredibly inspiring, and we are excited to keep the momentum going with this ideal partnership."
"Insider is the Official Fan Club of the U.S. Ski & Snowboard and is designed to bring fans closer to the athletes and events they love. The club offers exclusive access to Insider-only experiences at U.S. World Cup events, behind-the-scenes content, special partner discounts, a custom welcome gift package and more."
Ikon Pass has launched its 2026-27 season with a partnership with U.S. Ski & Snowboard, offering skiers and riders discounted session passes and premium experiences. Using code USAGOLD, customers receive $50 off 2-, 3-, or 4-day Adult Ikon Session Passes. New pass holders automatically gain six-month digital subscriptions to Insider, the official U.S. Ski & Snowboard fan club, plus entry into a sweepstakes for a trip to the Freestyle International Ski World Cup at Deer Valley Resort in February 2027. Insider provides exclusive access to World Cup events, behind-the-scenes content, partner discounts, and welcome gifts while supporting U.S. Ski & Snowboard athletes and their mission.
#ikon-pass #us-ski--snowboard-partnership #season-pass-promotion #insider-fan-club #winter-sports-marketing
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