"Resorts across North America are experimenting with ultra-expensive products that promise first tracks, shorter lines, private lounges, and a host of VIP perks to those willing to pay thousands of dollars for the privilege. Long a niche offering, these luxury passes are starting to gain traction, raising the possibility that skiing could enter a new era where wealth plays an even bigger role in shaping who gets the best experience on the mountain."
"The pass is more than just a ticket to the lifts-it's a gateway to a curated ski experience. Black Pass holders get on the mountain before anyone else, park at premium spots in the lots, skip lift lines throughout the day, and enjoy exclusive events, VIP lounges, and even a complimentary hot breakfast. On top of unlimited skiing at Mammoth and its sister resorts, members also receive full access to the Ikon Pass network."
Premium, ultra-expensive ski passes are spreading across North American resorts, offering perks such as first tracks, shorter lift lines, private lounges, exclusive events, and concierge services. Resorts market these passes to affluent guests through limited-edition packages that include priority parking, VIP lounges, advance mountain access, and bundled season privileges across resort networks. The model elevates convenience and curated experiences while posing questions about access and equality on the mountain. The Mammoth Black Pass exemplifies the trend, starting around $10,000 and adding concierge services, Ikon network access, and personalized bookings alongside on-mountain privileges.
Read at SnowBrains
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