"The future of the sport depends on the next generation of skiers and riders, and it is our responsibility to create a more accessible pathway for them well into young adulthood. We know that young travelers, especially Gen Z, are prioritizing experiences when deciding how to spend their time and money-and we hope to make skiing and snowboarding an easy decision for them."
"Eligible 2026-27 season-long Epic Pass Holders who purchase early will get 10 Epic Friend Tickets. These 50%-off lift tickets are a popular way for Pass Holders to share their passion for the mountains with friends and family all season long. Pass Holders can also use Epic Friend Tickets for 25% off child lift ticket prices."
"Eligible skiers and riders who visited any of the company's 37 North American resorts with a lift ticket during the 2025-26 season can save up to $175 off the price of select Epic Pass products. With the new pricing, that means teens and young travelers (ages 13-30) could lock in an Epic Pass for as low as $694 or an Epic Local Pass for just $474."
Vail Resorts is making skiing and snowboarding more accessible to Gen Z and young travelers by reducing Epic Pass prices by 20% for ages 13-30, with savings up to $220. The Epic Pass starts at $869 and Epic Local Pass at $649. The company is also reintroducing Epic Friend Tickets for season-long pass holders, offering 10 tickets at 50% off lift prices to share with friends and family. Additionally, skiers and riders who purchased lift tickets at Vail's 37 North American resorts during the 2025-26 season can save up to $175 on select pass products, potentially reducing Epic Pass prices to $694 for young adults.
#vail-resorts-pricing #gen-z-accessibility #epic-pass-discounts #ski-industry-youth-engagement #season-pass-promotions
Read at SnowBrains
Unable to calculate read time
Collection
[
|
...
]