"Breckenridge Distillery set a new record for the world's longest shot ski on Thursday, marking the 13th time the distillery has claimed the title. The lineup included 1,420 participants, 507 skis, and stretched 2,489 feet along Main Street in Breckenridge, Colorado. The record attempt opened the 62nd annual Ullr Fest, the town's long-running winter celebration honoring Ullr, the Norse god of snow."
"The festival draws locals and visitors each year for a parade and a series of offbeat, ski-town traditions meant to usher in a strong snow season. This year's shot ski featured Mountain Shot, a new ready-to-drink mushroom whiskey. The product-served in both portable pouches and 750ml bottles-has a chocolate-mint profile and comes in at 69 proof. The annual record attempt has become a hallmark of Ullr Fest, reflecting Breckenridge's long-running blend of winter tradition and community involvement."
Breckenridge Distillery organized a 2,489-foot shot ski on Main Street with 1,420 participants and 507 skis, marking its 13th world-record title. The event opened the 62nd Ullr Fest, a long-running winter celebration honoring Ullr that draws locals and visitors for a parade and offbeat ski-town traditions intended to usher in a strong snow season. The shot ski showcased Mountain Shot, a new ready-to-drink mushroom whiskey available in portable pouches and 750ml bottles, with a chocolate-mint profile at 69 proof. The annual record attempt functions as a hallmark of Breckenridge community involvement and winter tradition.
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