Big White Ski Resort, BC, Reports Record Holiday Season Performance - SnowBrains

"This holiday season's record numbers were encouraging to see, particularly as Canada outperformed all other markets. We saw a clear shift toward Canadian destination travel, supported by longer-than-average stays and strong international demand from Australia and the United Kingdom. That translated into higher participation across dining, ski school, rentals, retail, and on-mountain events and activities."

"Consistent snowfall of the world-famous Okanagan Powder throughout the holiday period allowed the resort to progressively open terrain and facilities while welcoming thousands of overnight and day visitors. Despite a brief cold-weather challenge on December 27, when temperatures dipped to -19°C, demand remained strong. The busiest days of the season occurred on December 28, 29, and 30, with total lift rides averaging more than 76,000 per day, led by the Bullet Express chairlift, traditionally the resort's busiest."

"Comparing December 20, 2025, to January 4, 2026, with the same period last year, Big White's accommodation sector reported a 9.5% increase in total bookings, while room nights rose by more than 20%, reflecting longer-than-average stays. Australia led international growth, with bookings up 106% and room nights increasing by more than 80%, while the United Kingdom also recorded gains."

Big White Ski Resort recorded a record-breaking holiday period driven by consistent Okanagan Powder snowfall, expanded terrain openings, and full-service village amenities. Peak visitation occurred December 28–30, with lifts averaging over 76,000 rides per day and the Bullet Express leading usage. A brief cold snap on December 27 reached -19°C but did not noticeably reduce demand. Accommodation bookings increased 9.5% while room nights rose by more than 20%, indicating longer-than-average stays. International demand surged, led by Australia (bookings up 106%, room nights up over 80%) and gains from the United Kingdom, while Canadian market performance outpaced other markets.

Read at SnowBrains