"According to a 2017 Snowsports Industry Association study, Texas is home to roughly 800,000 skiers and riders, compared to Colorado's 500,000. That impressive number puts Texas third in the nation for total ski and snowboard participants, behind only California and New York. Texans alone make up about 6% of all U.S. ski and snowboarders. And the proof is on the slopes: Ski areas in Colorado and New Mexico report that a staggering 70% of their out-of-state visitors hail from the Lone Star State."
"With no local ski resorts that are a quick Cottonwood Canyon in Salt Lake City or short interstate drive away, Texans go big: they travel, stay longer, and spend more at Ikon Pass Destinations. As Kristin Rust, Vice President of Communications for Alterra Mountain Company, puts it, "Texas is a huge market, and Austin has a great number of pass holders." With Ikon Pass offering such a wide network of resorts, and Texas home to so many skiers, Austin is a natural place for a Stoke Event."
Texas is home to roughly 800,000 skiers and snowboarders, more than Colorado's 500,000, placing Texas third nationally behind California and New York. Texans constitute about 6% of U.S. ski and snowboard participants and account for roughly 70% of out-of-state visitors at some Colorado and New Mexico ski areas. The Texan market produces destination skiers who travel farther, stay longer, and spend more at Ikon Pass resorts. Ikon Pass passholder concentration in Austin makes the city a natural location for promotional events. An Ikon Pass Stoke Event at Loro in Austin attracted many local passholders, featured themed food and drinks, and generated high energy and trip planning conversations.
Read at SnowBrains
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