"Alterra Mountain Company is offering select Ikon Pass holders up to $60 in on-mountain credits as Colorado's ski season continues to struggle with unusually low snowfall, according to reporting by Denver7. An email sent to some passholders this week offers $20 in credits for each day skied at U.S. Ikon resorts, for up to three visits between now and February 25. Skiers must register for the promotion to be eligible, and credits will be deposited into Ikon accounts by March 6, expiring May 31."
"The incentive comes as warm temperatures and record-low snowpack have cut into skier visits and spending across Colorado's ski industry. While Alterra does not release skier visit numbers, Denver7 reported that competitor Vail Resorts recently disclosed a 20% drop in visits and a nearly 16% decline in food-and-beverage revenue earlier this season, citing one of the weakest early snowfall periods in more than three decades."
Alterra Mountain Company is offering select Ikon Pass holders up to $60 in on-mountain credits: $20 per day for each visit at U.S. Ikon resorts, for up to three visits through February 25. Passholders must register to be eligible and credits will be deposited into Ikon accounts by March 6, expiring May 31. Warm temperatures and record-low snowpack have reduced skier visits and spending across Colorado, and competitor Vail Resorts disclosed a 20% drop in visits and a nearly 16% decline in food-and-beverage revenue earlier this season. Credits can be redeemed at participating food, retail, and rental locations at Ikon destinations. Similar credits were previously offered in 2025, and eligibility numbers are unclear.
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