| Making R&D RAD | How Amplid Snowboards Carved Out Their Niche
Briefly

| Making R&D RAD | How Amplid Snowboards Carved Out Their Niche
""It's funny now, because carving is cool again""
""Even the verb 'carving' was banned,""
""You couldn't even say 'I'm just going to carve some turns,' it was against snowboarding sharia, you would have been stoned right away.""
""The aim was to make a better ride, rather than a louder brand.""
Bauer began snowboarding in 1984 and earned Burton sponsorship in 1986. Over a 20-year professional career he won five European championships, four world championships, and 84 World Cup events. He specialized in racing and carving, resisting fashion-driven trends and bandwagons, and faced homophobic slurs as carving fell out of favor. Carving later regained popularity. He collaborated closely with Jake Burton on board design in the late 1990s, helping refine Burton models. In 2004 he founded Amplid to prioritize superior ride quality over branding and to approach snowboard design differently.
Read at Whitelines Snowboarding
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