"The company's internal data shows a 38% year-over-year increase in demand for tickets to Professional Women's Hockey League games for the first eight weeks of 2026, buoyed by an overnight spike following the U.S. women's team winning gold. Demand for PWHL tickets is up nearly 60% compared to pre-Olympic levels."
"When people get inspired by a big moment - whether it's the Olympics or a breakout season - they don't just watch, they want to be there and StubHub's role is to make it as easy as possible to get in."
"Strong demand for women's sports is why StubHub is launching HerSportsHub, a centralized site for buying tickets to women's sporting events via the platform. Fans will have easy access to resale tickets for the Women's National Basketball Association (WNBA), National Women's Soccer League (NWSL), National Collegiate Athletics Association (NCAA) Women's Basketball, and more."
American women athletes achieved multiple gold medals at the 2026 Winter Olympics, including figure skater Alysa Liu and Alpine skiers Breezy Johnson and Mikaela Shiffrin. The U.S. women's hockey team's gold medal victory over Canada in Milan generated substantial ticket demand for Professional Women's Hockey League games, with a 38% year-over-year increase in the first eight weeks of 2026 and nearly 60% growth compared to pre-Olympic levels. This surge in fan interest prompted StubHub to launch HerSportsHub, a dedicated platform for purchasing tickets to women's sporting events. The new site provides centralized access to tickets for PWHL, WNBA, NWSL, and NCAA Women's Basketball games, capitalizing on the momentum from Olympic success and upcoming major women's sports events.
Read at Fast Company
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