The article highlights the success story of Nerds Gummy Clusters, which skyrocketed the company's profits from $40 million to $800 million since their introduction in 2018. It explains a creative DIY recipe popularized on TikTok, where grapes are coated in melted gummies and rolled in Nerds candies. This method offers a fun and easy way to recreate the candy at home, adding a unique juicy flavor to the clusters. The creative approach reflects TikTok's influence on food trends and popular culture as it simplifies candy-making without traditional molding.
According to the New York Times, after the hard-working candy scientists at Nerds headquarters came up with the idea for Nerds Gummy Clusters back in 2018, company profits went from $40 million to $800 million in just six years.
Making them at home doesn't seem that easy, but leave it to TikTok to come up with a way to DIY them that only requires grapes coated in melted gummies.
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