Papa John's and Mountain Dew have teamed up to introduce the 'Cini Dirty Soda,' a unique DIY drink kit that creatively combines Mountain Dew's flavor with Papa John's pepperoncini. This collaboration dives into the trending dirty soda phenomenon, appealing to DIY beverage enthusiasts. Rather than offering the drink in stores, the brands have chosen a home-based approach, allowing fans to experiment with the ingredients and create their own version at home. This innovative rollout is designed to engage consumers and highlight flavor exploration as a part of their brand identities.
This collaboration introduces the 'Cini Dirty Soda,' a DIY drink kit that marries Mountain Dew with Papa Johns' pepperoncini, sparking curiosity and creativity.
Instead of a traditional product release, this limited-edition DIY kit allows fans to create the drink at home, transforming a menu item into an interactive experience.
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