"Nike is the coolest brand in North America among those aged 13-17, followed by Pink, Apple Pay, and TikTok, according to the annual Teen Cool Brands list published by YPulse, a market research firm with a focus on young consumers."
"This is critical to the Starface set, with "cool" ranking higher than "high quality" or "trendy" when it comes to purchase-determining factors, according to the report. "Contrary to what your mom told you," the report affirmed, "it's crucial to be cool.""
"Bright orange, addictively crunchy, and deeply embedded in our culture, Cheetos have become a staple in lunchboxes. But peel back the slick marketing and cheesy coating, and a more troubling picture emerges-one that highlights the dangers of ultra-processed foods, the failures of US food regulation, and a glaring lack of healthy alternatives on store shelves."
YPulse's annual Teen Cool Brands list surveyed 23,220 teens in the US and Canada to identify which brands resonate most with youth aged 13-17. Nike topped the rankings, followed by Pink, Apple Pay, and TikTok. Notably, "cool" significantly outweighs "high quality" or "trendy" as a purchase-determining factor for teens. The list reveals concerning trends, with ultraprocessed food brands prominently featured in the top 25, including Doritos (8th), Flamin' Hot Cheetos (16th), Chick-fil-A (17th), Oreo (19th), McDonald's (21st), Coca-Cola (23rd), plain Cheetos (24th), and Sour Patch Kids (25th). This prevalence of sugary, high-fat, and high-salt products among cool brands raises health concerns, particularly given ongoing debates about ultraprocessed food's impact on children's health.
#teen-consumer-behavior #brand-coolness-rankings #ultraprocessed-food-marketing #youth-purchasing-decisions #food-regulation-concerns
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