Britain has gone cottage cheese CRAZY! Demand rockets by 200%

"TikTok food trends often result in sudden sales spikes and we saw that happen last year with Italian bread and cheese. But this is a fully fledged culinary phenomenon that has brought a lot of extra business to the UK dairy industry."

"Cottage cheese became massively popular in the 70s and 80s as a tasty but low-fat filling for baked potatoes or avocados. Demand has been steady since then with sales traditionally rising in the summer months and in January because of the popularity of post-Christmas diets."

"The demand has simply been staggering and our cottage cheese business is now bigger than our milk business."

Cottage cheese has experienced unprecedented growth in Britain, with Tesco reporting a 200% increase in demand over the past two years. The resurgence is primarily driven by TikTok food trends, where influencers and content creators showcase innovative cottage cheese recipes and uses. Social media personalities like Zoe Rae, Molly Mae Hague's sister, and various TikTok creators have popularized the product by featuring it in creative dishes, from hot honey combinations to pizza bases. While cottage cheese was originally created in 1831 and gained popularity in the 1970s as a diet food, this new wave represents a fully-fledged culinary phenomenon attracting younger audiences. Retailers now stock dozens of brands, and demand has become so substantial that cottage cheese sales have surpassed milk sales at major supermarkets.

Read at Mail Online