"The event had been described as a secret sale, and the team was operating not unlike undercover agents. They had walkie-talkies, code names, and a mission: Sell hundreds of pounds of cheese."
"Hesse buys artisanal cheese from creameries and manufacturers across the US and Europe. She sells it to clients, including buzzy New York restaurants like Michelin-starred Bridges, Wild Cherry, and Le Veau d'Or."
"As she prepared to open the doors for hundreds of people, Hesse was giving her team their marching (or mongering) orders, wearing a bandana and jeans with embroidered patches."
"While people waited, they chatted and made new friends, waxing poetic about cheese. There were dairy lovers of all ages, with toddlers running down the hall."
C. Hesse Cheese, run by Caroline Hesse, organizes a monthly warehouse sale in East Williamsburg, drawing large crowds eager to purchase artisanal cheese. Hesse sources cheese from various creameries and sells to notable New York restaurants. The event features tastings, natural wine, and a vibrant atmosphere, with attendees forming a line around the block. Hesse's growing popularity on social media and recent media coverage have contributed to the rapid sell-out of RSVP spots, highlighting the community's enthusiasm for cheese.
Read at Vogue
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