"Mark is a brilliant storyteller with a rare skillset, and I couldn't be more excited to have him join Xicoia. He understands comedy, character-building, AI, audience behaviour and digital culture, which is exactly what Tilly - and the wider business - needs at this stage."
"Tilly Norwood isn't just an AI character - she's a personality, a brand, and a future global superstar with a compelling narrative arc. Mark will help us craft and shape every layer of her world, from her humour, daily life and career choices to how she interacts with fans across various platforms."
"AI is evolving at breathtaking speed, and combining cutting-edge tech with ambitious creative thinking means we're not following an industry playbook at Xicoia, we are writing it."
Xicoia, an AI talent studio, has appointed Mark Whelan, formerly of Amazon Prime Video, as head of strategy and operations. Whelan will collaborate with CEO Eline van der Velden to expand the studio's operations, focusing on growing AI actor Tilly Norwood and launching the Tillyverse, a digital universe where AI characters will develop careers and interact. Whelan brings six years of experience from Amazon, where he managed social expansion across territories and shaped EU-wide strategies for major brands. Van der Velden emphasizes that Tilly Norwood represents more than an AI character—she is a personality and brand with global potential. Whelan will oversee all aspects of Tilly's world, including humor, career decisions, and fan interactions across platforms.
Read at The Hollywood Reporter
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