Burning Man is a desert arts festival held on the Black Rock playa where attendees must bring their own living accommodations and food. Tens of thousands of people attend, including billionaires, Hollywood A-listers, Silicon Valley executives, models, and influencers. A makeshift airport accommodates private jets and some elites arrive in luxury, staying in "fancy camps" with meals prepared by personal chefs charging hundreds of thousands of dollars. The festival's unwritten rules emphasize anonymity and privacy, with nicknames and creative costumes under the "Tomorrow Today" theme making famous faces hard to spot. Some tech figures describe the playa experience as life-changing despite differing levels of comfort.
Tens of thousands of people are set to descend upon Black Rock City, Nevada, this coming week for the dusty desert festival Burning Man. The event, which kicks off Sunday, has become a playground for billionaires, Hollywood A-listers, and Silicon Valley elite alike. While the dusty conditions expected this year could deter some festivalgoers - the event is not sold out - the makeshift airport is ready for private jets to land.
Each year, big-name tech bros and well-heeled execs join the festival, trading their hoodies for light-up bodysuits and Allbirds for sky-high boots. The unwritten rules of the arts festival encourage anonymity and privacy. Nicknames and creative costumes - its theme this year is "Tomorrow Today" - often make it difficult for festivalgoers to tell if they've run into someone famous or just a fellow hippie.
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