"Legend has it that Báthory, a powerful 16th-century Hungarian countess, would kill virgins and bathe in their blood to retain her youth. Historians have debated whether Báthory really was a serial killer, though most agree she probably didn't actually bathe in blood. Still, she's what I think of anytime I see how far vanity will take us: vampire facials, snail mucin, bird poop treatments, and now Rejuran - a Korean skincare serum with the hottest new ingredient, PDRN."
"Usually, these ads show skinfluencers with bouncy, hydrated skin extracting a clear liquid from a silver bottle. This serum, they say, is a game changer. Rubbing it into your face will promote skin rejuvenation, elasticity, and collagen production. The result is enhanced healing, improved skin texture, and reduced wrinkles, and it's all thanks to patented science. Rejuran's PDRN molecule is 670 times smaller than your pores, meaning enhanced absorption."
Rejuran is a Korean skincare serum that contains PDRN, marketed to promote skin rejuvenation, elasticity, and collagen production. Advertisements show influencers applying a clear serum and promise enhanced healing, improved texture, and reduced wrinkles. The company claims PDRN molecules are 670 times smaller than pores, enabling enhanced absorption. PDRN stands for polydeoxyribonucleotide, essentially a DNA fragment, and modern PDRN treatments use salmon sperm as the source. Super old-school PDRN treatments once came from human placenta. PDRN was previously studied as an injected therapeutic treatment in medicine, which influenced its adoption in beauty trends. The ingredient taps into longstanding desires for youth and improved appearance.
Read at The Verge
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