"National Geographic has given Facebook Messenger users the chance to chat with one of the species' most celebrated minds to raise awareness of the launch of its new original series Genius that dissects the psyche of the physicist Albert Einstein. Coinciding with the March for Science during the weekend, the bot attempts to educate users about physics - and the release of its show which premieres 25 April on the National Geographic channel."
"During the science march, free Wi-Fi was distributed to protestors who watched a video short promoting the show. Furthermore, a branded Genius tent provided march-goers a point to charge their mobiles. In Washington DC, the campaign was supported with targeted social posts area, contextual banner ads, programmatic buying, and a specially themed New York Times Crossword puzzle. Try the bot here."
National Geographic created a Facebook Messenger bot that lets users chat with a simulated Albert Einstein to raise awareness for the original series Genius, which dissects Einstein's psyche and premieres 25 April on the National Geographic channel. The bot shares the premiere date, educational physics facts, and jokes. During the March for Science, free Wi-Fi was offered to protestors who watched a short promoting the show, and a branded Genius tent provided mobile charging. The wider campaign included targeted social posts, contextual banner ads, programmatic media buying, and a specially themed New York Times Crossword puzzle.
Read at The Drum
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