"People still want to vibe, to dance, to have the energy to connect with other people," says Weiyean Chong, owner of Snibspace and the organizer behind the event. Many of those surveyed by this reporter said it was the first time they'd been to something like it, but they were having fun."
"The coffee rave is just one of a variety of trending sober-curious alternatives to traditional nightlife popular among members of Gen Z - Eventbrite calls it "soft clubbing" - but it's got a few appealing factors, according to attendees. To start, it's not competing with as many other social activities on the calendar."
Snibspace in San Jose hosted a daytime DJ event featuring live music, coffee, matcha beverages, and a photo booth, attracting attendees who danced and socialized in a bright, sunlit venue. The event represents a growing trend of "soft clubbing" throughout the Bay Area, with similar daytime music events hosted by venues like 415 Coffee Club in San Francisco and Playback Coffee in San Jose. These coffee raves appeal to Gen Z as sober-curious alternatives to traditional nightlife, offering social connection and entertainment without alcohol. Attendees appreciate the novelty and accessibility of morning events, with many experiencing this type of gathering for the first time and expressing interest in returning.
Read at The Mercury News
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