In 1978, a small price increase in hot dogs and beer at San Francisco Giants games sparked a fan's campaign against exorbitant costs, leading to a reversal. Today, rising ticket and concession prices push family costs for MLB games to around $240, and NFL games to $631. As revenues climb for leagues and team owners offset costs through taxpayer-funded stadiums, the fan experience is marginalized. Advocating for change is essential to attract younger audiences and sustain the love of the game, ensuring accessibility for all.
In 1978, the San Francisco Giants announced a nickel price increase on hot dogs and beer, bringing prices to 80 cents and 90 cents, respectively...
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