Tourism in San Francisco is increasing from pandemic lows in 2025, driven mainly by domestic travelers even though overall numbers remain below 2019 records. International visitors are projected at 2.26 million by year-end, a 3.2% decline from 2024, with international spending forecast to fall 2.7% to $4.89 billion. Visits from Canada are down 15% and visitors from Mexico have declined 7.8%. Overall visits are expected to rise 1.3% to 23.49 million and total tourist spending is forecast at $9.35 billion. Major concerts, the Laver Cup, conferences and upcoming sporting events are boosting hotel occupancy and room nights.
SF Travel has released some new numbers for 2025, showing that tourism to the city continues to increase since pandemic lows, even if we still have not reached the record numbers of tourists seen in 2019. And this is mostly thanks to domestic travelers. And international tourists are still coming here, though SF Travel has documented a dip so far this year with notable decreases in the numbers of travelers from Mexico and Canada.
The agency projects that 2.26 million international travelers will have come to the city by year-end, down 3.2% from 2024. And the amount they'll have spent here is forecasted to decline 2.7%, to $4.89 billion. Visits from Canada, meanwhile, are down a whopping 15%, and there are 7.8% fewer tourists coming from Mexico, SF Travel says. Overall tourism volume and spending are doing okay, however, with a modest rise of 1.3% expected, reaching 23.49 million up from 23.2 million in 2024.
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