"For San Francisco residents, Bay Bridge traffic engenders the kind of hate usually reserved for PG&E blackouts or the Los Angeles Dodgers. There's no darker feeling than watching Google Maps' bright red ETA steadily climb while stuck in a transit purgatory between the Embarcadero and Treasure Island. People have opted out of entire careers and relationships to avoid the bridge commute."
"But for the team at the Hotel Utah Saloon, a historic dive bar in San Francisco's South of Market neighborhood, Bay Bridge traffic is a godsend. "It has always been a blessing for us," said bartender Vince Shore, in what must be the most positive phrase ever uttered about the Bay Bridge gridlock. That's because the venue sits at the base of I-80's Fourth Street exit, the last chance for drivers to get off the highway before the Bay Bridge."
Bay Bridge traffic creates intense commuter frustration while simultaneously driving customers to Hotel Utah Saloon. The saloon sits at the base of I-80's Fourth Street exit, making it a convenient stop when drivers bail from freeway congestion. Drivers often park and gather at the bar because the freeway is visible. The venue operates alongside an affiliated inn, offering rooms starting around $57 per night. The bar emphasizes affordability, promoting $1 Wing Wednesdays that require a drink purchase. Management acknowledges the wings promotion barely breaks even but views it as an effective way to bring consistent foot traffic.
Read at SFGATE
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