"On a balmy day along the Embarcadero in October 2010, then-Mayor Gavin Newsom sprung toward a microphone, gazed up toward the passengers idling on a Princess Cruises ship berthed at Pier 27 and proceeded to berate them. "Welcome to San Francisco!" he belted to the sky. "Why aren't you out shopping?" Newsom and a group of speakers were celebrating Pier 27 becoming the first California port to provide shoreside electrical power to cruise ships."
"The maritime hub was undergoing a $100 million redesign that was central to the city's plan for capitalizing on the cruise industry. It would take another four years for the new James R. Herman Cruise Terminal at Pier 27 to fully come online, but the stage was set. Now, as 2025 concludes, the proverbial cruise ship has come in - and the industry is thriving in San Francisco."
"After welcoming its last ship of the year on Friday, the Port of San Francisco saw more than 365,000 passengers visit across 90 ships. The year also marked the 3 millionth cruise passenger to pass through Pier 27 since the terminal's debut in 2014. Every cruise ship is a floating purse waiting to spill into San Francisco's economy; the city estimates that each cruise generates about $500,000 in economic activity per visit."
Pier 27 implemented shoreside electrical power and underwent a $100 million redesign tied to the city's plan to capitalize on the cruise industry. The James R. Herman Cruise Terminal fully came online four years after initial work and has since processed millions of passengers. In 2025 the Port of San Francisco welcomed over 365,000 passengers across 90 ships and reached its 3 millionth passenger since 2014. The city estimates each cruise visit generates about $500,000 in economic activity. San Francisco's broader tourism indicators have improved, with strong hotel revenue per room, increased conference sales at Moscone Center, and record passenger numbers at SFO.
Read at SFGATE
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