"The NFL took over concessions in Santa Clara and set up some specialty items for the Super Bowl. The most expensive of them is a $180 beef shank that SFGATE previously said was being referred to as "Thor's Hammer" by some, though it was listed on menus as the "LX Burger" inside the stadium. But on Sunday, an SFGATE staffer spotted an item at a sweets stand that was called the "San Fran Sticky Roll,""
"The name alone is a dead giveaway that the item was not named by someone who really knows San Francisco. While most of the nation may use the shorthand, "San Fran" is loathed locally, and anyone who spends even a little bit of time around the area would know that (though Tom Brady seems to have forgotten). Kylie Kelce, the wife of former Eagles star Jason Kelce and social media influencer in her own right,"
""Don't call it San Fran. You're not allowed to call it San Fran. I've been warned multiple times," Kylie Kelce said. "No one is [allowed to use it]. It's 'SF' or it's 'San Francisco.' One woman I met on the street actually said to me, 'It's triggering,' which, I'm concerned. Do not tell San Francisco people that.""
Levi's Stadium concessions for Super Bowl 60 included specialty, high-priced items after the NFL took over operations. The most expensive listed item was a $180 beef shank called the "LX Burger" on menus and nicknamed "Thor's Hammer" by some. A sweets stand offered a $30 "San Fran Sticky Roll," a sourdough cinnamon roll with white chocolate mascarpone anglaise and cotton candy clouds served in a football box about the size of a child's head. The shorthand "San Fran" is widely loathed locally and many residents prefer "SF" or "San Francisco." Other desserts were priced at $14 and $12, making the sticky roll notably pricier.
Read at SFGATE
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