Ray Beldner launched the Start Up Art Fair in 2015 to address his dissatisfaction with existing art fairs lacking gallery representation and quality. The event, held at Hotel del Sol in San Francisco, features a juried selection process to maintain high standards, including input from museum curators and art dealers. Beldner emphasizes personal engagement with artists during the fair to elevate their experience, aiming to treat them with the respect usually afforded to collectors. The fair includes about 60 rooms showcasing individual artists and non-profits.
"I swore that I would make my art fair a fair for artists by artists, treating the exhibitors like galleries treat collectors."
"To ensure it was professional with high standards, he made it juried, with two museum curators, two art dealers, and two artists choosing the work."
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