"Witter Coin is putting on a scavenger hunt with real, high-value prizes to be found, reportedly worth over $50,000 in today's dollars. Ten coins will be hidden around the city, with riddles for clues about the locations released every hour on the hour starting at 7 am."
"One of the coins that will be hidden, the grand prize as it were, is a Gold Rush-era gold coin that is worth $25,000. Chandler says that all the coins will be hidden in 'safe locations across iconic San Francisco neighborhoods,' and 'no digging or trespassing' will be required."
"Chandler is an outlier among rare coin dealers in that he's embraced social media to bring a new audience into the world of numismatics. As he told the SF Standard in 2024, he's lately been bringing in $4 million to $5 million in revenue by livestreaming and holding flash sales on social media."
Witter Coin is organizing a scavenger hunt on April 25th, offering prizes totaling over $50,000. Participants will search for ten hidden coins, including a $25,000 Gold Rush-era coin. Clues will be released hourly, and all coins will be placed in safe locations across San Francisco. This event coincides with National Coin Week and serves as a marketing strategy for Witter Coin, which aims to engage a new audience through social media and promote the history of coin collecting.
Read at sfist.com
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