San Francisco Pride is grappling with the loss of corporate sponsors, including La Crema and Comcast, which has significantly impacted its fundraising efforts. With a goal of raising $2.3 million, the organization has only secured $1 million so far. Director Suzanne Ford expressed sadness over the loss of these long-term partnerships, though the reasons for non-renewal are unclear. This development not only adds financial strain on SF Pride but also raises questions about the future of corporate support for LGBTQ+ events. Their commitment to continue celebrating pride is now at stake.
San Francisco Pride is facing a significant challenge due to the loss of several corporate sponsors, which has left the organization with only $1 million committed towards its annual fundraising goal of $2.3 million.
Director Suzanne Ford expressed sorrow over the departure of long-term partners like La Crema, Comcast, Anheuser Busch, and Diageo, emphasizing the impact this loss has on their fundraising efforts.
Despite reaching out for support, the reasons for the sponsors' decisions not to renew their agreements remain unclear, underlining a troubling trend for Pride organizations.
The loss of these corporate sponsors, totaling an estimated $300,000, poses a significant hurdle for SF Pride, which aims to continue its annual celebrations and initiatives.
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