San Francisco is experiencing a gradual improvement in its reputation following a pandemic low. Recent polls indicate that most residents believe the city is advancing positively and support Mayor Daniel Lurie’s efforts. Events like Dead & Company concerts and the upcoming Outside Lands festival are contributing to this resurgence, with hotel occupancy rates exceeding 90%. Festival organizers anticipate that Outside Lands will generate over $70 million for the local economy, further signaling recovery as local businesses prepare for increased patronage.
"We've weathered the worst of the storm. We're keeping the streets clean. The mayor is keeping them safe. And now we're starting to get things back into San Francisco that San Francisco is famous for: big shows, big events, big conventions," Matier said.
"We expect the festival this year to generate over $70 million for the San Francisco economy," said Allen Scott, an Outside Lands co-founder.
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