"The main idea was to bring some extra foot traffic into our lotería game night, and then I think it ended up taking a life of its own. We were just happy to welcome everyone that came to the door,"
"The primary goal of the contest was to hype up the Mission and all of the Latinos in the Bay, because having the Super Bowl here and especially having Bad Bunny [perform] is a historic event. We definitely wanted to carry that celebration forward, starting on Thursday and then throughout the week, and give people a safe space to celebrate,"
"There's not really a lot of Latin clubs or Latin music at the bars in the city compared to San Jose or Oakland or other parts of the East Bay. In San Francisco it's like, 'Where are the Latinos at?' So this event is a [way] for us to create that space,"
Vibrant papel picado decorated Valencia Street as hundreds attended San Francisco's first Bad Bunny look-alike contest hosted by Mission Lotería at Tacolicious. The contest began as a pre-halftime twist on a weekly lotería game night and expanded into a large community celebration that aimed to support Mission District businesses and create cultural events citywide. Organizers emphasized hyping the Mission and providing a safe space for Bay Area Latinos around the Super Bowl and Bad Bunny's performance. The free event required preregistration; VIP tickets sold out within two days and a waitlist grew to about 600. An outdoor catwalk was added to accommodate observers.
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