"It's a breathtaking and beautifully produced advertisement featuring many of San Francisco's favorite attractions. But ten seconds into the ad, we see that one of the attractions featured is the infamous Bernal Hill swing. The swing is notoriously not legal or permitted, and SF Rec & Parks has been tearing it down for years, only to see some rogue Swing Guy character keep putting up new replacement swings every time."
">noticed the swing on bernal heights was destroyed >spent a day getting supplies and rebuilt it >park police took it down >it will go back up this is literally a hill i'm willing to die on https://t.co/8mEvL1AcHd mass (@Memetic_Theory) January 31, 2025 I have been the main person for the swing for this year, the Swing Guy tells SFist. I just kind of decided to make it a thing that I do. Whenever I notice it's down, I always go put it back up. Typically within 24-48 hours."
An SF Travel-produced primetime television advertisement prominently features the Bernal Heights Hill swing. The swing is illegal and unpermitted, and San Francisco Recreation & Parks has repeatedly removed it over the years. An anonymous individual known as the Swing Guy keeps reinstalling the swing, typically within 24–48 hours after removal. A Twitter user, mass (@Memetic_Theory), described rebuilding it after destruction and noted park police took it down. The swing's inclusion in a nationally broadcast game ad has given the fixture renewed attention and wider public visibility.
Read at sfist.com
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