"The mural, named "Viva Victoria," stands 12 feet tall and sweeps across the building's facade. It depicts 21 "matryoshkas," or Russian nesting dolls, some of them Russian-looking with fair skin and blue eyes and others depicted as indigenous and Latino. One is an indigenous woman with two long braids who stands in front of a table with Russian rye bread, while another wears a dress made to resemble the concha, the popular Mexican pastry."
""We wanted to integrate the Latino culture with the Russian culture," said Cervantes, who directed the project with assistance from the muralists Ernesto Paul, Paola Reyes Melendez, Gabi Morets and others. It was brought together over the span of a few months with input from the Fishmans, Mission residents, and even some of the muralist's own Russian roommates, said Kerra Hendrickson, one of the assisting artists."
Cinderella Bakery, a 70-year-old Inner Richmond business, will open a new Mission location at 2937 24th St., replacing La Victoria. Marika and Mike Fishman commissioned a 12-foot mural called "Viva Victoria" painted by Susan Cervantes and Precita Eyes. The mural depicts 21 matryoshkas blending Russian, indigenous, and Latino features and imagery, including Russian rye, concha motifs, chamomile flowers, and a monarch butterfly. The design integrates Latino and Russian cultural symbols and resulted from months of collaboration with the Fishmans, Mission residents, and the muralists' Russian roommates. The mural signals neighborhood continuity and cultural exchange tied to the bakery's expansion.
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