Levi's has filed a lawsuit against New York-based Premier Brands Group, accusing it of distributing nearly 100,000 counterfeit Levi's products, including jeans and jackets. A critical indicator of authenticity is the company's label; genuine Levi's are marked 'SAN FRANCISCO CAL,' while fakes bear the misspelled 'SANS FRANCISCO.' The lawsuit highlights not only the incorrect labeling but also that the quality of the counterfeit garments is subpar. Levi's seeks financial damages and an injunction to stop the sale of these counterfeit items.
Levi's alleges that the New York-based Premier Brands Group has sold nearly 100,000 counterfeit Levi's products, including jeans and jackets, with notable label misspellings.
The lawsuit points out that if a Levi's label says 'SANS FRANCISCO,' it is likely counterfeit, as real labels indicate 'SAN FRANCISCO CAL,' a nod to the brand's history.
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