"For years, San Francisco has battled a global reputation problem - but Super Bowl LX may have offered the city a rare PR win, as many visitors walked away with a far more positive impression than expected. ABC7 Eyewitness News spoke with tourists in Union Square to get a sense of how fans were experiencing Super Bowl week. Many said they felt safe and praised the city's police and security presence. Visitors also celebrated the weather, with one saying they weren't eager to return to "5-degree weather" back home."
"Praise wasn't limited to out of town fans. Sports commentator Pat McAfee highlighted how walkable and welcoming the city felt during Super Bowl week. NFL players shared similar sentiments with ABC7, applauding the weather, food, and overall experience. Mayor Daniel Lurie said he's been hearing overwhelmingly positive feedback from visitors, noting that the city felt busy, vibrant, and alive. He told ABC7 that event organizers "from the commissioner on down" praised how well San Francisco hosted the week's festivities. Looking ahead, city leaders say the momentum won't stop here. The upcoming World Cup will bring another round of international visitors - and another test of the city's long-term improvements."
During Super Bowl week, many visitors to San Francisco felt safe and praised the police and security presence. Tourists in Union Square highlighted pleasant weather and walkability, with some expressing preference for the city's milder climate over colder home conditions. Sports commentators and NFL players noted the city's walkability, welcoming atmosphere, food, and overall experience. Visitor feedback was overwhelmingly positive, describing the city as busy, vibrant, and alive. Event organizers across roles praised the hosting. City leaders expect continued momentum as the upcoming World Cup will draw more international visitors and further test long-term improvements.
Read at ABC7 San Francisco
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