"From December 19 to 21, 2025, Union Square's Winter Walk (Stockton Street between Post and O'Farrell) will turn into a public hands-on workshop where you can add your own touch to the 55 foot "Believe in San Francisco" float before it heads to Pasadena. No RSVP is needed, just show up ready to decorate. Designed and built by Fiesta Productions Inc., the float is a giant floral tribute to the city."
"It features a 24 foot Golden Gate Bridge, Victorian Painted Ladies up to eight feet tall, a full 13 foot cable car, and Chinatown's ten foot Dragon Gate. More than 50,000 flowers and natural materials will cover the entire build. During the Winter Walk activation, guests can help decorate three of the float elements: an eight foot Painted Lady, plus the six foot tall letters S and F."
San Francisco will debut an official float at the 2026 Rose Parade called "Believe in San Francisco," its first official entry in nearly five decades. The 55-foot floral float, designed by Fiesta Productions Inc., features a 24-foot Golden Gate Bridge, Victorian Painted Ladies up to eight feet tall, a 13-foot cable car, and a ten-foot Dragon Gate. More than 50,000 flowers and natural materials will cover the build. The public can help decorate select elements during Union Square's Winter Walk from December 19–21, 2025, with supplied dried and organic materials. The float will appear in the 137th Rose Parade on New Year's Day.
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