BART has introduced the option for customers to pay for rides using credit and debit cards, enhancing convenience for visitors and infrequent users who lack Clipper cards. Other transit systems, like New York’s MTA and London Underground, have already implemented similar systems. The Clipper card system, initiated in 2009, streamlined fare payments and aided discount-priced access for certain demographic groups. While Clipper card usage will persist, integrating credit cards may prove beneficial for BART financially. This update enables payments through various providers, including digital platforms like Apple Pay and Google Pay.
This week, BART is joining other transit systems in the U.S. and abroad in letting customers pay for rides using credit cards - both plastic and digital.
Bob Powers, BART's general manager, said in a press release Monday, "This is an especially important innovation for out-of-town visitors and infrequent riders who may not have a physical or digital Clipper card."
The BART Clipper card system was launched in 2009 as a way to make it easier to pay for fares by loading money into a digital account.
According to a blog post by Liz Gibson, the head of payment services at Creditcall, the use of debit and credit cards in London not only streamlined boarding and entry but also reduced administrative costs.
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