Rocket is diversifying its consumer-direct and broker channels, recently acquiring Redfin for $1.75 billion to augment its retail arm, Bay Equity Home Loans. The company is also strengthening its local loan officer efforts to enhance homebuyer experiences. They aim to regionalize their operations and ensure that loan officers provide personalized support while maintaining communication through digital platforms. Rocket's strategy focuses on fostering relationships with real estate agents and ensuring that brokers have the necessary tools to succeed, enhancing their overall client service and recapture capabilities.
We have just recently regionalized inside our consumer direct space to make sure that the loan officers who are working with clients who want to communicate in a digital format can do that, but also, they are the experts, Lovier said.
We want to ensure we're supporting them in the right zip codes, at the right time, with the right knowledge so that everyone can feel confident with that single point of contact as they move forward, Lovier said.
#rocket-mortgage #redfin-acquisition #consumer-direct-channel #real-estate-brokers #homeownership-services
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