Eales, representing Realtor.com, underscores the vital role of Clear Cooperation in creating a consumer-friendly marketplace. He reflects on the U.S. real estate model, contrasting it with Australia, where home sales often occur through auctions. In the U.S., sellers benefit from MLS advertising, granting broader visibility to all properties. Eales argues that limiting exposure undermines competition, leading to lower sale prices. He urges real estate professionals to honor their fiduciary duties by promoting transparency and ethical practices, emphasizing the importance of equal access to information in property transactions.
Eales emphasized that integrating homes into the MLS ensures all buyers have equal access, thus fostering a competitive marketplace that benefits sellers and buyers alike.
In talking about seller choice, Eales warned that opting for fewer advertising platforms could diminish competition, potentially resulting in lower sale prices for properties.
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