Hoby Hanna, CEO of Howard Hanna Real Estate Services, hailed the collaboration with RealScout as a success, emphasizing its benefits for buyers and sellers. RealScout's real-time matching of inventory gives buyers an advantage, while sellers maintain control over listings. The RealScout Exclusives platform employs advanced home search technology that adapts buyer preferences based on engagement, reducing manual work for agents. RealScout aims to address unique challenges in the real estate market, especially regarding exclusive listings, amidst the ongoing debate over the Clear Cooperation Policy by NAR.
RealScout’s platform matches both our exclusive and new inventory to our buyer clients in real time, creating exposure and urgency.
We've been refining our exclusive listings technology since 2019, well before the current market shifts, RealScout CEO Andrew Flachner said.
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