To become a certified agent at Compass Plus, real estate professionals must achieve the Certified Senior Advisor (CSA) certification, which focuses on the needs of older adults. This requirement aims to ensure that agents are genuinely invested in helping seniors rather than just seeking a lucrative niche. Ruth Reffkin, the founder, emphasizes the importance of ethical services for seniors, who often face unique challenges. The initiative includes providing education about senior-specific resources and creating a supportive network for those working with older adults, highlighting a mission-driven approach to real estate services for this underserved group.
"The CSA is not a real estate course, it is a class on aging in America and it gives you a good view of the challenges seniors face and the needs specific to them."
"I want the agents to be motivated by the mission and that is why our motto at Compass Plus is Mission before commission."
"It is such an underserved population that is often scammed and just not treated well, Reffkin said. I felt that there was really a need for good ethical services for seniors in real estate."
Collection
[
|
...
]