Mauricio Umansky, CEO of The Agency, emphasizes that listing on the MLS is often the best strategy for sellers, providing maximum exposure. He suggests agents should advocate for having properties listed publicly rather than off-market, as he's seen benefits from the latter only in ultra-luxury cases. Umansky advocates for a flexible approach in real estate, promoting seller autonomy. Errol Samuelson from Zillow supports the notion of transparency but acknowledges the need for privacy options in some cases, illustrating that sellers can choose how to market their listings based on their priorities.
"To maximize your value, you should be on the market...I've never told them that an off-market listing was their best strategy."
"There should be flavors for everybody, and everybody should have the choice as to what they want to pick."
"The policy allows for office exclusives, or you can put a listing on the MLS and indicate that you don't want it shared on the internet."
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