Kamala Harris's campaign faced challenges just weeks before Election Day, with conflicting strategies on how to address Donald Trump. While Harris's team aimed to highlight Trump's instability, super PAC Future Forward pushed for a focus on economic issues, creating tension within the campaign. Despite recognizing the need for a direct attack on Trump due to his high approval ratings, Harris attempted to shift strategies herself. Internal disagreements about advertising timing and voter targeting reflected deeper issues between the campaign and Future Forward, putting Harris's chances at risk.
O'Malley Dillon grumbled in private meetings that Future Forward had gone rogue, threatening Harris's chances of winning. She had never seen anything else like this.
Future Forward had built a bigger internal research program than the campaign had, and its leaders saw only one clear path to victory.
The Harris team believed that Trump's approval ratings were dangerously high and needed a sustained, direct attack on him.
Future Forward’s team scoffed, arguing that there was no evidence in the voter data to justify a switch back to protecting democratic norms.
Collection
[
|
...
]