Herschend network's acquisition of Palace Entertainment's U.S. properties marks a strategic move to triple its size and penetrate the California market. Now boasting over 21 theme parks and water parks, Herschend aims to challenge Six Flags' dominance and cater to over 20 million visitors annually. Notable additions include Kennywood and Idlewild in Pennsylvania. As Herschend and Palace unite, this merger signals a significant shift in the amusement park landscape, potentially leading other operators to rethink their strategies in the wake of increasing competition.
The merger will create the world's largest family-held themed attractions company, significantly increasing Herschend’s market presence in the competitive amusement park industry.
Herschend's acquisition will expand its footprint into California while challenging the dominance of larger chains like Six Flags and Cedar Fair.
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