"At nine o'clock on a recent Saturday night, the Daly City parking lot is packed, and a line crawls down half a block while pop music blares through the front doors. I grip my daughter's hand and lead her through the sea of people, praying we don't get separated in the chaos. Then, "Love Me" by Fia drops, and the whole crowd sways in unison, a group of girls in front serenading each other with the chorus."
""That whole set was to celebrate Filipino-dom in its entirety," Breganza says about his selection of artists not usually heard outside of the Philippines. As the youngest among his family friends, Breganza was used to peeking in during these house parties and seeing people learn how to play a video game or set up turntables for a dance in the garage. That was exactly the type of intergenerational atmosphere he wanted to recreate at Seafood City."
Seafood City, a Filipino supermarket chain, hosted Late Night Madness DJ parties across U.S. store locations for Filipino American History Month. A Daly City event drew large crowds, with the parking lot packed and pop music blaring as families and groups danced. DJ sets featured Filipino artists not usually heard outside the Philippines, curated to celebrate Filipino-dom and recreate intergenerational house-party atmospheres. Final events occur Oct. 31 and Nov. 1 from 8 p.m. to midnight at the Daly City Seafood City, with Sosyal Stages spinning EDM. Halloween attendees in Filipino costumes receive a free BBQ meal. The events are all-ages and free; some store checkstands closed to accommodate DJs spinning inside.
Read at Kqed
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